After the initial teaser, Jeff Koon’s BMW Art Car is finally unveiled this week at the Centre Popidou in Paris. For the making of this 17th BMW Art Car since the program's creation in 1977, Koon studied explosions, race cars, and speed in building..
After the initial teaser, Jeff Koon’s BMW Art Car is finally unveiled this week at the Centre Popidou in Paris. For the making of this 17th BMW Art Car since the program’s creation in 1977, Koon studied explosions, race cars, and speed in building his inspiration for the car. The car was placed in the Center Pompidou – the same place where Roy Lichtenstein back in 1977 first presented and signed his Art Car and as per BMW it is to race where the first rolling pieces of art by legendary artists raced – at the 24 Hours of Le Mans in France on June 12-13, 2010.
Koon’s BMW M3 GT2 art car with his long, wind-swept, brightly colored brush strokes are meant to appeal to our most basic notions of “power, motion and bursting energy”. Its silver interior along with the powerful exterior design, and dynamic appearance will surely force people to think. The exterior design was printed on vinyl that was further wrapped around the car. On the other, two layers of clear-coat were applied to the wrap, which can also be seen on the car’s spare parts.
BMW art car was produced under Koons’ direct guidance and supervision and in assistance with the BMW engineers and designers at Schmid Design, Bavaria. The car has been made using light material without interfering with the race car’s aerodynamics and weight. CAD designs were translated from 3D into 2D for printing hundreds of lines of Koons’ design onto the car. The car is open for the public view free of charge in the Forum of the Center Pompidou.