While some of the luxury carmakers are still thinking and many in the process of building their first hybrids, Lexus already has four on the road today. With the massive No. of 190,000 hybrid cars running around the world that together have traveled..
While some of the luxury carmakers are still thinking and many in the process of building their first hybrids, Lexus already has four on the road today. With the massive No. of 190,000 hybrid cars running around the world that together have traveled more than 5.5 billion miles, Lexus has launched a marketing campaign that showcases their four hybrid vehicles currently in market – the RX 400h, GS 450h, LS 600h and HS 250h.
This is what Dave Nordstrom; vice president of marketing for Lexus was quoted as saying:
We are very proud of our leadership in luxury hybrids and have created a campaign that lets consumers know that at Lexus, hybrids aren’t just a concept for a future car, but vehicles that have been on the road for five years. We will continue to explore groundbreaking technologies that will allow us to expand our hybrid offerings and remain at the forefront of alternative-fuel vehicle development.
The aid illustrates the changes the world is through after the Lexus launched its first vehicle in 2004. The whole story was told by thousands of Lexus Hybrid vehicles themselves by forming the shape of a computer cursor a gas nozzle, a landline and, finally, the letter ‘h’ to denote how much hybrid technology has evolved in the last five years.
Via: Ypsilon2
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